Since establishing his own design studio in Amsterdam-Noord in 2001, Edwin van den Hoek has worked on several projects for different clients. These include:

  • trend offices: Peclers Paris (FR), Stijlinstituut Amsterdam (NL), Out of Office (NL), Bureau Nijman + Van Haaster (NL), Kees van der Valk Styling & Design (NL)
  • fashion and sportswear fabric manufacturers: Shinkong (TW), Chia Her (TW), Her Min Textile (TW), Everest Textile (TW), Ding Zing (TW), Wide Plus (TW) and Ruey Tay (TW)
  • high-level department stores: Hudson’s Bay (CA) and De Bijenkorf (NL) and mid-market department stores: Hema (NL), V&D (NL) and Blokker (NL)
  • online stores: Wehkamp (NL)
  • fashion brands: Tommy Hilfiger (EU), Terre Bleue (BE), Suit Supply (NL), WE (NL), Van Winkel Fashion (NL), Amici (NL)
  • jeanswear brands: Petrol Industries (NL), Shoeby Fashion (NL)
  • sportswear and outdoor brands: TTRI (TW), FMA (TW), O’Neill (EU)



Over the last twenty years the studio has been connected to several universities and art and design academies. These include:

  • universities and institutes: National Cheng Kung University (TW), Fu Yen University (TW), Oriental Institute of Technology (TW), Webster University (NL), Groningen Confucius Institute (NL)
  • organisations: TOG (TW), TTF/ Taipei in Style (TW)
  • companies: Everest Textile (TW)

Edwin is also a guest lecturer and commissioner at various art and design academies. These include: Rietveld Academy Amsterdam (NL), AMFI / Amsterdam Fashion Institute (NL), Artemis (NL)