introduction

Edwin van den Hoek (1968) has worked within the menswear fashion industry for over twenty years now. He studied Fashion Management and Design at AMFI / Amsterdam Fashion Institute. His professional experience consists of:

  • personalized seasonal trend forecasting
  • street style photography
  • menswear fashion consulting service
  • product and graphic design
  • strategic brand positioning
  • speaker at trend seminars
  • guest lecturer and commissioner at various art and design academies

 

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TEAM

As creative director of the studio, Edwin leads a team of highly qualified freelancers with international experience. Amongst them are specialists in trend analysis, fashion illustrations, fabric research, development of patterns and graphics, garment design and photo styling. The studio is constantly seeking to expand its extended network with new talent.

 
 
As an all-round designer, Sarah is involved in many different aspects of the projects run by the studio. She creates fashion illustrations, prints and garment designs for the Asian market /  www.sarahvanours.com

As an all-round designer, Sarah is involved in many different aspects of the projects run by the studio. She creates fashion illustrations, prints and garment designs for the Asian market / www.sarahvanours.com

Erwin is a specialist in the design of leather goods and accessories for fashion and sportswear brands. Together with the studio, he develops collections for the mid-market as well as the upper market /  www.keenondesign.nl

Erwin is a specialist in the design of leather goods and accessories for fashion and sportswear brands. Together with the studio, he develops collections for the mid-market as well as the upper market / www.keenondesign.nl

For several years now, Susan has participated in many different projects of the studio. She is an all-round menswear fashion designer and within the team she focuses on both graphics and garment design.

For several years now, Susan has participated in many different projects of the studio. She is an all-round menswear fashion designer and within the team she focuses on both graphics and garment design.

Lisa works as a graphic designer within the fashion industry. She is the creative force behind the web-design and house-style of the studio /  www.lisaottevanger.com

Lisa works as a graphic designer within the fashion industry. She is the creative force behind the web-design and house-style of the studio / www.lisaottevanger.com

Since its launch, Katja has worked for the studio as an illustrator. She creates fashion illustrations for trend files and she participates in projects for several Taiwanese clients / www.katjaschellekens.nl

Since its launch, Katja has worked for the studio as an illustrator. She creates fashion illustrations for trend files and she participates in projects for several Taiwanese clients /www.katjaschellekens.nl

 
 
For over twenty years now, Hanneke has designed knitwear and jersey collections for the fashion industry. With this special expertise, she contributes to trend presentations and projects for different clients.

For over twenty years now, Hanneke has designed knitwear and jersey collections for the fashion industry. With this special expertise, she contributes to trend presentations and projects for different clients.

Anne-Laure collaborates with the studio as a fashion illustrator. Next to her illustration work, she also specialises in textile design / www.annelaurek.com

Anne-Laure collaborates with the studio as a fashion illustrator. Next to her illustration work, she also specialises in textile design /www.annelaurek.com